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Sales Cloud and Salesforce CPQ are top global leading CRM platform applications. They help businesses scale and grow efficiently. Salesforce has recently added new features to Sales Cloud and Salesforce CPQ to benefit large-volume companies, such as those that retain more than 100,000 customers. In this article, we will discuss 5 ways these software applications are a boon for companies across the globe.

1. Sell More with Sales Cloud

The Sales Cloud helps organizations achieve higher sales performance through rich collaboration tools such as Chatter, Sales Promotions, and Social Selling. Additionally, Sales Cloud offers a solution named "Opportunity Management" to provide mass customization capabilities across functional areas, including marketing automation and sales process management. Sales Cloud also has Salesforce Chatter, a private social network for businesses to share information and connect with colleagues worldwide.

2. Save time and Close deals faster

With Salesforce CPQ's easy quote building capabilities, it becomes easier for sales reps to quickly build quotes to capture all critical product details from customers to easily estimate possible revenue from prospects without wasting too much of their time.

Salesforce CPQ also enables sales reps to deliver personalized offers based on detailed profiles of each customer's buying preferences. This benefit leads to closed deals in less time by utilizing point-and-click quoting, product bundles, configurable pricing rules, and out-of-the-box configurations. Sales reps can also track their complete sales performance using Sales Cloud Sales Analytics and manage all the business partners, including third-party distributors, resellers, and system integrators with Salesforce Partner Management Portal (Experience Cloud).

3. Close more deals through Social Selling

There is no denying that social selling has become an essential prospecting method for customers, but it's equally valid that many sales leaders see social selling as a nice-to-have rather than a must-have.

Social selling helps sellers find new prospects based on what they are saying online about crucial business challenges or products & services, which allows them to build trust among customers by providing relevant information at the right time, in the proper context, and across multiple channels. Sales reps can also share their customized product presentations with customers via Salesforce Chatter, which can help them close deals faster and provide a better customer experience throughout the sales process.

4. Create Personalized Sales Presentations for Leads

For a sales rep, offering a customized sales presentation is vital for business conversion as it facilitates the breakdown of information using appropriate visuals to explain the value of proposed solutions that features tailored price quotes. Sales Cloud Sales Presentation Builder enables all types of users, including sales managers, marketing professionals, and executives, to create and deliver structured content through mobile devices without requiring any technical expertise or training to access Sales Cloud's pre-built templates and layouts within minutes.

All Sales Cloud sales presentations are available on Salesforce Chatter so that users can share them with others for increased visibility and can also track their usage using Sales Cloud Sales Analytics. It also allows users to search & mark favourite presentations, download them as Salesforce HTML5 compatible files, view Salesforce CPQ alerts regarding presentation-related errors or events in real-time via Salesforce CPQ Live Alerts.

5. Manage the entire Quote-to-Cash process

Sales reps work on creating quotes that outline individual customers' business needs, including product features, monthly pricing, and discounting rules critical for business conversion stages. Meanwhile, sales executives are responsible for approving quotes before sending them over to their customers, which is challenging for sales reps as executives often take days to review the best quotes. Salesforce CPQ Live approval helps users effectively manage the quote-to-cash process, ensuring that sales executives review and approve quotes on time.

With Salesforce CPQ Live approval, sales reps can instantly send updated proposals to sales executives for approval right from the application. Sales leaders can easily choose the quote they want to approve or reject without logging into Salesforce CPQ, which allows them to close more deals in less time with better visibility over their organization's sales activities.