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With the rise of digital technologies, consumers have more choices regarding what they buy and where they buy. Consumer behaviour changes and the retail sector needs to adapt quickly or face extinction.

To stay competitive in this rapidly changing landscape, retail businesses need to embrace digital transformation and find ways to improve their go-to-market strategies. This article will discuss five ways retail companies can do just that and hit the ground running! Read on.

1. Focus on omnichannel strategy

According to a Forbes statistic, 92% of shoppers say that they would be more likely to shop with a retail brand that offers a seamless omnichannel experience online, in-store, or through a mobile app. Retail businesses need to have a robust eCommerce platform that integrates with their brick-and-mortar stores and mobile app to do this effectively. Additionally, they need to ensure that their inventory is properly synced across all channels and that customer data is seamlessly shared between all touchpoints. By providing customers with a consistent experience no matter how they choose to shop, retail businesses can increase loyalty and drive sales.

2. Invest in customer experience

In today's competitive landscape, customers have high expectations regarding the level of service they receive. They expect retail businesses to respond to their needs and provide a personalized shopping experience. To meet these expectations, retail companies need to invest in technology that will allow them to collect and analyze customer data. Additionally, they need to train their staff to use this data to provide a personalized shopping experience. By investing in customer experience, retail businesses can differentiate themselves from the competition and build loyalty with their customers.

3. Focus on personalization

A key element of providing a great customer experience is personalization. Customers today expect retail businesses to know who they are and their preferences. They want to be greeted by name and show products relevant to their interests. To do this, retail businesses need to collect data on their customers and use it to create targeted campaigns and personalized shopping experiences. This can be done with intelligent customer relationship management (CRM) software, website tracking, and analytics tools. By personalizing the shopping experience, retail businesses can build customer loyalty and drive sales.

4. Develop a mobile app

A mobile app provides retail businesses with a direct channel to reach their customers. Retail companies can use their mobile app to send push notifications, offer discounts, and promote new products. By developing a mobile app, retail businesses can stay connected with their customers.

5. Create a loyalty program

A loyalty program rewards customers for shopping at a particular store or making repeat purchases. Additionally, loyalty programs can be used to collect data on customer behaviour. This data can then be used to improve the customer experience and personalize the shopping experience. By creating a loyalty program, retail businesses can build customer loyalty and drive sales.

Although some may view digital transformation as a daunting task, it doesn't have to be. There are many simple ways retail brands can start digitizing their operations without breaking the bank. For example, investing in a cloud-based CRM system can help retail brands manage their inventory, customers, and sales more effectively.

Contact our Salesforce experts to unlock the business opportunities that might already exist within your company with an accurate Salesforce implementation.