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Marketing is a multi-billion-dollar industry. Organizations spend a lot of time and money creating digital assets that tell their stories, distribute news, and educate potential clients about the products they offer. In this age of information overload, it can be difficult for marketers to build content that draws consumers' attention who are constantly checking their email, scrolling through Facebook, and watching videos on YouTube.

The easiest way to attract customers is to create well-structured content that logically organizes information and tells the stories of your products concisely. Using Salesforce Marketing Cloud Content Builder, you can design compelling marketing materials such as slideshows, email templates, and content pages that are best for your marketing campaigns.

What Exactly Is the Marketing Cloud Content Builder?

Salesforce Marketing Cloud Content Builder is a marketing software suite to manage the full range of digital assets vital to an effective marketing strategy, including images, videos, blog posts, social media messages, and email campaigns. It also provides tools for analyzing webpage engagement, optimizing websites for lead generation, and creating custom marketing campaigns. With a click, you can:

• Salesforce Marketing Cloud Content Builder is a marketing software suite to manage the full range of digital assets vital to an effective marketing strategy, including images, videos, blog posts, social media messages, and email campaigns. It also provides tools for analyzing webpage engagement, optimizing websites for lead generation, and creating custom marketing campaigns. With a click, you can:
• Choose pre-designed templates for your content
• Use drag-and-drop features and smart text boxes to add your content in a specific order, with relevant information like company logos and stock photos
• Edit the look and feel of any template or design style by selecting assorted colors, fonts, and layouts
• Publish the result online right away. You can also schedule when your content is published, which is excellent for social media posts.
• Export your content to the Salesforce1 Platform so you can share it with any device. Content builder provides several assorted styles and pre-made templates on a wide range of topics, from blog posts to web pages, email blasts, and landing pages.

Here are a few Content Builder modules that help to manage, build, and improve content:

1. Website Builder

With this module, you can create, edit, and publish high-quality pages on the web with built-in A/B testing for optimal results. It also allows marketers to update pages on desktops, tablets, and phones with one click. Plus, it makes it easy to create custom mobile experiences for your clients by using responsive design.

2. Email Templates

Content builder's email template tool lets marketers build, test, and send beautiful HTML emails that are mobile-optimized with tracking to know where the source of clicks is.

3. Web Content Management

This module allows you to publish video, audio, and image libraries, as well as drip content to mobile and web.

4. Social Studio

This module allows marketers to build, publish, and optimize social media campaigns on many platforms such as Facebook, Twitter, LinkedIn, and Instagram. It also captures data about user behavior around these posts and provides workable ideas for future marketing decisions.

5. Marketing Campaign Manager

A marketing campaign manager allows marketers to work content by automating multi-channel campaigns for leads and customers. It is a complete cross-channel customer trip tool that will enable marketers to provide personalized experiences on a scale.

Here are the key benefits of Salesforce Marketing Cloud Content Builder that can help you succeed.

1. Write Social Posts Automatically

Content Builder allows users to write social posts automatically with just a few clicks of the mouse. It is easier to schedule posts in advance. You can also write a post quickly and save it for later use. These saved posts will appear in a library, so you do not have to recreate them.

2. Save Time on Content Creation

When you need marketing content, whether social, email, website, or other content types, Salesforce makes it easy to create content. This means less time spent writing and re-writing and more time on what matters most, growing your business.

3. Use Your Own Brand Voice

You can use the standard Salesforce Marketing Cloud content as is, or you can customize it with your brand voice. If you already have a tone of voice guide, you can implement it efficiently. Content Builder integrates with other product lines to work seamlessly between products.

4. Personalize Your Messages

Content builder allows users to personalize their messages. You can insert customer information into content before it goes out or uses a template that includes the customer's name and saves it for later use. Personalization makes the content more relevant to your audience.

Use Existing Content in Fewer Steps

You can reuse your existing content, whether a blog post or social media update, in fewer steps, thanks to Content Builder. Reuse that existing content and use it when you need a new piece of content. It is easier to find content when it is tagged and organized.