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Salesforce may seem expensive to many decision-makers because they miss this platform's significant impact on their business.  We need to remember that there are excellent reasons for its high price tag for expensive enterprise process automation software. For instance, high bandwidth costs and experts working on product innovation.

The CRM giant offers many different licenses to meet the needs of different companies, but most businesses could not map the right product by themselves and would pay too much for their Salesforce investment. Adding to the complexity, Salesforce provides a dynamic pricing system that can make it seem expensive to the uninitiated. 

Salesforce has made many improvements over the years to make it easier for new customers to start with a smaller version of the software and upgrade as needed without paying for everything up front. Here are four good  reasons why Salesforce is worth the investment for any business size. 

1. Salesforce license

One of the most common misconceptions about Salesforce is that it is expensive, when in reality, it is one of the most cost-effective CRM tools on the market. Decision-makers and digital transformation managers may be unaware of the different Salesforce licenses available to them, and out of misguided suggestion, they sometimes buy multiple licenses that they don't need, leading to a waste of money.

It is essential to know that the cheapest version of Salesforce, Sales Cloud in Lightning Experience or Salesforce Essentials, starts at $25/user/month and comes backed with a free trial. This covers essential functions like account management, lead management, opportunity management, contact management, and reporting.

Above this solution level, the pricing varies depending on how much data you need to store and how much reporting you want. You can save time, reduce costs, and create new revenue streams with Salesforce. 

2. Lack of awareness

Often decision-makers are operating on outdated Salesforce systems that are heavily customized, leading to high operational costs. Customization comes with an additional price tag due to the ongoing licensing fees and implementation fees that come with customization packages in Salesforce. This then becomes costly for IT sponsors when they don't have the correct information or have the budget allocated in advance for this expense.

3. Operational cost

The biggest issue with managing a sales team or a customer service team without a CRM platform is that lack of coordination and centralized data coupled with a lack of analytics and reporting mechanisms leads to high operational costs. Investing in Salesforce is worth it as it reduces time to market by enabling process automation and providing essential insights for business success.

Salesforce lower your operational cost by reducing IT support team size, customer support expenses, and other operating expenses.

4. Implementation partners

Many business owners end up paying for multiple Salesforce licenses, or an implementation partner sells them. However, if you want to buy the correct license for your business, you need to do your research before deciding.