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The digital revolution has drastically changed how companies market themselves to current and potential customers. In a world where consumers act and buy without face-to-face interactions or, courtesy the pandemic, physical contact, Salesforce Pardot is your low-cost entry into marketing and advertising suited for everything digital.

Pardot feeds marketing campaigns that cut through the noise and get results. This blog will explore 12 benefits that Pardot offers to businesses in 2022.

1. Lifts Your Revenue

The web presence plays a vital role in the revenue generation process. Often, visitors leave your site without buying simply because they cannot find the right products or services. In such a situation, Pardot does an excellent job of helping you capture your valuable leads and increase your revenue.

2. Improves Your Site Search Functionality

To make sure that the visitors to your site stay engaged, you need to offer them the best experience possible. This means your site should have a superior design and easy-to-use navigation features. Pardot does more than update your content on popular social media networks. It also updates your site regularly with fresh content, improving user search functionality.

3. Avoids Duplication of Content

With the help of Pardot, you can easily avoid duplication of content. It helps you create targeted campaigns for your customers and send them an email notification to inform them that their desired product is back in stock, or a new discount is available. This way, you can keep clients interested in your products and services.

4. Helps You Expand Your Marketing Reach

Pardot makes it easy to expand your marketing reach. One can easily create effective B2B marketing strategies to connect with target clients through multiple channels with its built-in features. This makes it easier for companies to expand their reach beyond geographic boundaries if they have the right contacts.

5. Real-Time Lead Generation

With Pardot, you can easily track and manage your valuable leads in real-time and create well-targeted campaigns to make sure they convert to sales. You can even acquire your potential prospects based on their activity and behavior to effectively gauge their interest in your products and services and increase your sales.

6. Testimonial Management

With Pardot, you can easily maintain a healthy relationship with your customers by getting their testimonials for future use. They can leave reviews or feedback for other prospective buyers to view and base their purchasing decisions on reviews and testimonials. This way, you can effectively keep customer loyalty and increase your sales.

7. Improves Brand Management

Pardot allows you to manage all your customers' contact information in one place with ease. This helps you keep their details safe and significantly improve your brand management processes. You can easily keep track of earlier transactions, buy history, and product preferences which help you develop marketing strategies to boost your sales further.

8. Personalized Email Campaigns

With Pardot, you can create personalized email campaigns for prospective buyers to make them feel special and increase your potential sales volume. This way, the customers don't feel neglected, and they remain loyal to your company and its products. The ability to track down your prospects in real-time also helps you increase the potential of each customer by customizing marketing strategies according to their needs.

9. Comprehensive Audience Profile

Pardot allows you to create comprehensive audience profiles to help you develop targeted sales and marketing campaigns for them. You can segment your audiences based on various aspects like their age, gender, the industry they belong to, purchase history, and product preferences, among others that can help you boost your marketing ROI.

10. Seamless Customer Experience Management

Pardot allows you to create personalized marketing campaigns for each of your customers to make them feel special. You can also send them regular updates about new products or discounts to make them come back for more business. This way, you can increase your sales and boost customer loyalty and satisfaction levels.

11. Centralized Database

Pardot offers a centralized database. For any business, knowledge about your customers is valuable as you can make marketing decisions based on their preferences and personal data. It becomes crucial to use software or a program that allows easy access to the required information.

12. Multichannel Marketing Automation

Pardot allows you to create custom marketing campaigns based on your clients' previous preferences and lead behavior. You can easily manage your marketing automation processes through its CRM (customer relationship management) platform that helps you attract the right client at the right time. The entire customization aspect of Pardot makes it an ideal marketing automation tool for companies in 2022.