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In today's dynamic business environment, sales and manufacturing teams must respond rapidly to changing requirements from their customers. As a result of this increased demand for rapid response times, manufacturers need a greater level of visibility in the status of the orders their customers place on them. Unfortunately, many manufacturers struggle to provide their customers with solid, up-to-date visibility of their demands, leading to poor customer satisfaction.

This article will discuss the processes manufacturers use to improve visibility in their sales orders with Salesforce Manufacturing Cloud. We'll also look at how you can solve the common problems that many manufacturers face when getting end-to-end visibility in their customers' purchase orders.

Why Should Manufacturers Care About Customer Visibility?

Customer visibility allows you to avoid miscommunications about the status of orders and provide your customers with a steady flow of information about their purchase requests. Additionally, it will enable you to simplify order tracking using real-time data. Having this data readily available can help manufacturers reduce the need to recreate orders, which can also help them end errors related to manual data collection.

How Do Manufacturers Resolve Poor Customer Visibility Issues?

By implementing Salesforce Manufacturing Cloud, you can improve your customers' visibility into the status of their orders. Many companies that have implemented EDI solutions in the past have found that they can shorten order lead times and increase customer satisfaction and loyalty.

4 Ways Manufacturers Can Improve Customer Visibility

• A robust master data management (MDM) solution, like Salesforce's Customer Success Platform, helps you create and keep a sole source of truth for your customers.
• An effective enterprise application integration (EAI) solution ensures data exchange between the systems in your company, including sales and manufacturing platforms.
• Electronic data interchange (EDI) solutions easily streamline communication with trading partners by automating manual tasks related to business transactions.
• A well-designed mobile app lets your customers check the status of their orders from anywhere.

How Can Manufacturers Resolve Common Problems That Might Arise When Trying to Provide End-To-End Visibility?

The two most common problems that manufacturers face when further improving customer visibility are disconnected systems and a lack of automation. It is essential to integrate the systems into your supply chain to avoid these problems, including inventory management, sales, and customer service. Additionally, you should also ensure that you automate manual tasks by using an effective EAI solution.

Benefits of Resolving Poor Customer Visibility Issues

• Greater Accuracy of Customer Data

  The Salesforce Manufacturing Cloud is the only platform on the market that provides customers with automated data services, enabling them to update customer information from external systems automatically and seamlessly exchange data among multiple users from around the world.

  Manufacturers can easily find customers to build trust, find new opportunities, and boost sales with up-to-date customer information. This ability is further enhanced by Salesforce Einstein Analytics, which automatically surfaces actionable insights needed most.

• More Sales Opportunities

  Manufacturers can develop new sales opportunities, increase customer loyalty, and stay competitive by leveraging the automated marketing process of the platform's Sales Cloud to connect with customers who have bought or expressed interest in related products.

• Increased Customer Satisfaction

  Customer satisfaction is enhanced by quickly finding customers to build trust, find new opportunities, and increase sales. The platform also allows companies to keep track of each customer throughout their relationship by recording all changes in product, address, or order details. Automated workflows provide a simple and efficient way to ensure data quality.

• Enhanced Product Development

  The platform offers manufacturers a feature-rich solution explicitly designed to meet the complex nature of managing a supply chain. It provides manufacturers with advanced capabilities to find and resolve problems, gain visibility in inventory, and strengthen cooperation between sales, operations, and customer service teams.